CLIENT

SC Johnson

 

OBJECTIVE

Create a film promoting Pyrel to Retaiulers accross Western Europe. The green credentials of the product must be implicit and not over stated.

 

CREATIVE RESPONSE

This extremely limited budged called for a hands-on approach, to avoid the tired solution of editing together existing assets. Animators and illustrators were out of the question, so I created all the assets myself, together with a detailed script and storyboard, to help the editors produce something different and engaging in the trade video genre.