CLIENT

Diageo

 

OBJECTIVE

Produce a commited design concept and design detail for permanent merchandinsing, accross global travel retail. The designs must convey the brand spirit and optimise standout in the environment.

 

CREATIVE RESPONSE

This pitch winning approach gave the brand an ownable shape that embodies the spirit of pure celebration. The designs would employ high-end finishes, cutting-edge lighting control and digital interactivity to cut through an environment, cluttered with competitor brands.