CLIENT

Land Securities

 

OBJECTIVE

To articulate the faceted, asymetric design language of the buiilding and provide a clear response to Jean Nouvel’s architectural vision.

 

CREATIVE RESPONSE

A sign family that reduces the faceted geometry of the building down to it’s most simple and iconic. Moving around these forms results in an optical paradox that seems to elevate them from their groundings.

 

RESULTS

A RIBA Award 2011 for Wayfinding Design