CLIENT

Procter & Gamble

OBJECTIVE

Increase Mum’s awareness of Safeguard and educate her on the benefits of adding Safeguard products to her shop.

INSIGHT

You and your family are exposed to dirt and bacteria all-day-long, even though you may not be aware.

CREATIVE RESPONSE

To reveal the germs you cannot see in everyday life, even during a shopping trip. Safeguard communications are always shown to be resistant to this everyday dirt and bacteria.