CLIENT

Cosgrave & CBRE

 

OBJECTIVE

Generate awareness and interest in a new corporate headquarters opportunity in Dublin.

 

INSIGHT

The amenities and specifications are so high-end that the environment is better than most workers’ homes.

 

CREATIVE RESPONSE

The strap-line ‘escape to work’ sets the tone for both the brand and the campaign. Staff climbing over site hoardings to break in, padlock cuff links and liberated paperwork express this idea across various media.