CLIENT

Henderson Global Investors

 

OBJECTIVE

Create an identity for a new shopping destination located in a redeveloped,
post-industrial area of Kidderminster.

 

INSIGHT

Locals are proud of Kidderminster’s textiles heritage. Reclaiming this heritage and making it into a mark of excellence could become a persuasive and relevant brand for this new fashion offering.

 

CREATIVE RESPONSE

A simple monogram of interlaced letter-forms represents the weaving heritage of Kidderminster.