CLIENT

Head & Shoulders, P&G.

 

OBJECTIVE

Aimed at a male audience, the ATL concept gives the brands clinical credentials a cheeky new twist. Our brief was to activate this while appealing to the main shopper of men’s shampoo - women.

 

INSIGHT

Scent is the primary driver for females buying shampoo.

 

CREATIVE RESPONSE

The nurse invites you to flip the cap and take in the great scent. The illustrative lettering serves to unite the retro styled nurses with the product and the claim itself.