CLIENT

Nikon

 

OBJECTIVE

Drive share and awareness across entire range, by making Nikon cameras top-of-mind when considering gift options for Christmas.

 

INSIGHT

Cameras are not just about technology they are the gift of memories.

 

CREATIVE RESPONSE

To wrap Nikon up in memories. Additionally, gift tags carrying holiday messages to the target shopper, convey core benefits whilst aiding shopper’s decision making process.