CLIENT

Samsung

 

OBJECTIVE

Create a shopper marketing concept that leverages Samsung’s, ‘A New Dimension in TV’ positioning. Highlighting the thinness of TVs was also a mandatory.

 

INSIGHT

People are looking to purchase the TV that provides the most immersive experience.

 

CREATIVE RESPONSE

Samsung TVs are a fine threshold between the shopper and new dimension of deeper realism. 3D displays exaggerate perspective & dimensionality while the ‘Entertainment Made Real’ copy platform flexes to communicate specific benefits.