Freedom from Wires

CLIENT

Samsung

 

OBJECTIVE

Increase sales across electronics categories, within the Samsung brand.

 

INSIGHT

DLNA certified Samsung devices enable the consumer to share their content without the need for wires. Cameras, phones, laptops and TVs should all become one seamless experience.

 

CREATIVE RESPONSE

Parkour free runners represent freedom from wires as they leap effortlessly from device to device. In a genuine ‘till to TV’ response, shoppers and staff are engaged at every touchpoint.