CLIENT

Guinness

 

OBJECTIVE

Create a celebratory experience for St. Patrick’s day, that puts Guinness centre-stage.

 

INSIGHT

A contemporary, non-traditional approach will appeal to people who wouldn’t normally try Guinness, maximising the number of people participating in the promotion.

 

CREATIVE RESPONSE

In-bar blackouts will be at the heart of this years toast to St. Patrick. Guinness drinkers will receive luminous wrist bands that glow green when the lights go out. Lucky wrist bands will carry RFID chips that, when read, entitle the wearers to free Guinness.