CLIENT

The Liberty Shopping Centre

 

OBJECTIVE

Increase footfall whilst promoting the core brand values of real shopping for real people.

 

INSIGHT

Free events within the mall would attract shoppers and increase dwell time.

 

CREATIVE RESPONSE

Create, brand and promote a three month programme of live music events featuring local musicians and professional acts playing real music with real instruments.

 

RESULTS

We increase The Liberty Centre’s footfall by 3.2%. despite average footfall figures across the country being down 0.2% on the previous year.