CLIENT

VISA

 

OBJECTIVE

Create a promotional campaign promoting VISA as sponsor of the Beijing 2008 Olympic games, leveraging VISAs sponsored athletes.

 

INSIGHT

Using VISA is easy, so getting to the games should be too.

 

CREATIVE RESPONSE

The dynamic poses look effortless and are executed with style by the athletes. Visa makes it easy as this to get to the games and enjoy a free-flow of transactions.

 

RESULTS

7,143 Entries – 98% higher than the previous year’s campaign. 10,975 sessions, 65% of which entered the promotion.