CLIENT

Samsung

 

OBJECTIVE

Grow Samsung’s market share within the LEDTV category.

 

INSIGHT

TVs are used differently depending on interests, gender and age group. Our shopper wants to ensure a new TV meets for the needs of the whole family.

 

CREATIVE RESPONSE

To demonstrate that each model is relevant to a particular room in your home and to the family member that uses that room the most. The ‘Right at Home’ platform conveys this while assuring the shopper they has made the right choice. Roomsets bring this to life, while, all features are written as clear benefits, relating to everyday objects found in the home.