CLIENT

Guinness

 

OBJECTIVE

Help pubs celebrate Arthur’s Day by activating the ATL platform on-trade.

 

INSIGHT

Maximise attention buy giving the traditional pub environment a surprising twist.

 

CREATIVE RESPONSE

POS and promotional material leverage the theme of Painting the Town Black, while a classic pub dartboard was given a Guinness make-over,entirely black but for a white double 20, creatingthe unmistakable silhouette of a pint of Guinness.