CLIENT

Guinness

 

OBJECTIVE

Guinness is bringing the English Premier League Trophy to football obsessed fans in Africa. How can we add a PR-able activity involving the trophy, that amplifies the activation beyond the trophy-lift occasion?

 

INSIGHT

Something uniquely African, as opposed to a generic football related move is more likely to lead to a story that stands out.

 

CREATIVE RESPONSE

A digital campaign that allows fans to easily help African conservation by interfacing directly with the trophy.