CLIENT

Clover

 

OBJECTIVE

Create a BTL and Shopper campaign for Clover.

 

INSIGHT

Occasions based around the home or local areas are more important to family's. From picnics to staycation's place clover as part of the family rituals.

 

CREATIVE RESPONSE

A promotional overlay facilitating family days out under the banner of "We're All Over It". This extends the double meaning in the brand strap-line of 'Loved All Over". Conveying that we've got you covered on family occasions and lso nods to the spread coverage of the product.