CLIENT

Eat Real

 

OBJECTIVE

Change the perception of Eat Real as a health snack and go toe-to-toe on taste with the big brands in the snack category.

 

INSIGHT

We can't compete on media spend but we can act like a challenger and garner attention through guerilla-style tactics.

 

CREATIVE RESPONSE

A comms approach that disrupts the established order, subverts the expected and interrupts 'auto-pilot' shopping behaviour.