CLIENT

Kellanova

 

OBJECTIVE

Create a Christmas campaign for Cheez It.

 

INSIGHT

Christmas is the only time of year when you can really go to town on the cheesiness. From ironic Christmas onesies to the cringiest of TV movies, we all love a bit of festive cheese. But Cheez-It pushes taste to the next-level and encourage shoppers to really revel in an ultimate cheesy hit at Christmas.

 

CREATIVE RESPONSE

There’s Cheese… and there’s Cheez-It Festive, cheesy cliche’s are humorously celebrated, but Cheez-it always goes one better when it comes to hitting that Cheesy note. 

 

AMPLIFICATION

Cheezy Christmas Jokes:

Peel-back sticker on pack with cheesy cracker jokes. Some will have a prize message instead.

 

Free Cheesy DVD with multipacks:

A bargain bin of cheesy xmas films are merchandised by the snacks. Grab one with every purchase.

 

Cheez up your profile pics:
Use our app to add the cheesiest, most pretentious back-drop to your photos. E.G. Pet tigers, marble columns & OTT Christmas decorations.