CLIENT

Diageo

 

OBJECTIVE

Create a BTL and On & Off-trade shopper KV for Guinness and the Rugby 6-Nations 2023.

 

INSIGHT

Make the fan experience synonymous with the experience of consuming Guinness.

 

CREATIVE RESPONSE

Rugby fans surging with energy become a representation of surging Guinness liquid, with it's distinctive white head. The CTA of, "Let's Settle This" completes the marriage of fan passion with product ritual.