CLIENT

Miller

 

OBJECTIVE

Create a promotional campaign that leverages the spirit of youth coming together from the Miller Street TVC.

 

INSIGHT

The guys in the TVC take over Miller Street, through playfully anarchic street culture.
How would they take this attitude to celebrate a special occasion, such as NYE?

 

CREATIVE RESPONSE

It’s New Year’s Eve and the kid’s from the TVC have gate-crashed the smartest hotel on Miller Street.

 

Buy MGD and you could join them for the night.

 

Call room service or the butler concierge and properly take advantage of the hospitality. Then, just disappear
on New Years day without paying.

 

A PR-able colab with a flagship hotel, where the winner recieves a suite takeover for their friends and family on NYE.