CLIENT

Diageo

 

OBJECTIVE

Put 0% Alc category on the front-foot by making No or Lo Alcohol beverage a positive choice rather than a compromise.

 

INSIGHT

You don't miss out with No & Low. Diageo's portfolio has something for everyone for any celebration.

 

CREATIVE RESPONSE

It's not about restricting choice we'll celebrate the sheer breadth of choice by showing the portfolio as a array of fireworks, bringing the celebration to any occasion