CLIENT

Orchard Pig / AB InBev

 

OBJECTIVE

Create an on-trade experience and PR event, communicating Orchard Pig's irreverent and humorous positioning, which plays with the differences between West Country and Urban life.

 

INSIGHT

Bring people together by laughing at the divisions that came to the fore during Brexit.

 

CREATIVE RESPONSE

Boris Barrows:
London's very-own, straw-headed yokel, steers us recklessly into the unknown, for a second time! BoJo's new transport concept chaufers punters from pub-to-pub as they sample the delights of our West Country cider, in their own, personal wheelbarrow.

 

RESULTS

Facebook Reach: 79,002

Instagram Engagements: 201

Twitter Impression: 1,768